PARSED CONTENT

The website has the following in the homepage, "Buoy is about making loans accessible, whether you need one yourself or are looking to invest in someone else." We analyzed that the web site also stated " We not only provide you with a marketplace to place or take a loan, but help each user make the right decisions along the way." It also stated " This ensures that borrowers are able to make their payments on time and lenders are able to select the right risk and return level for themselves. Learn about Lending with Buoy. Buoy changes all of that. Now you can get th." The header had Buoy as the highest ranking search term. This keyword was followed by loans, payday, and money which isn't as urgent as Buoy. The other words they uses is cash. lending is also included and might not be understood by search parsers.